Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Executive Jeep · North Haven, CT · VIN: 1C4PJXDG4SW634858

Negotiation Guide

Opening Offer

$52,350

Fair Price

$53,850

Walk Away Above

$55,907

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$52,169

Est. Invoice$53,907

Holdback (est.)$1,739

MSRP (Sticker)$57,965

Asking Price$57,965

Markup$0

Est. Dealer Margin on This Car$5,797

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$2,931

Avg Markup (Wrangler)-$2,550

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$2,788

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