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Deal Sheet: 2025 Wrangler 4-DOOR WILLYS
Dan Pilson Auto Center Inc · Mattoon, IL · VIN: 1C4PJXDG4SW634309
Negotiation Guide
Opening Offer
$51,644
Fair Price
$53,144
Walk Away Above
$55,210
- • Recent buyers paid ~$3,806 below MSRP
- • Sitting 47 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$51,548
Est. Invoice$53,266
Holdback (est.)$1,718
MSRP (Sticker)$57,275
Asking Price$57,275
Markup$0
Est. Dealer Margin on This Car$5,728
Percentile100% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2010
Avg Markup-$3,806
Median Markup-$3,750
Best Deal-$10,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory658 vehicles
Avg Markup (All Models)-$2,159
Avg Markup (Wrangler)-$2,423
% Below MSRP80%
Avg Days to Sell20 days
Avg Sold Markup-$1,546
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