Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Dan Pilson Auto Center Inc · Mattoon, IL · VIN: 1C4PJXDG3SW572840

Negotiation Guide

Opening Offer

$52,335

Fair Price

$53,835

Walk Away Above

$55,892

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$52,155

Est. Invoice$53,894

Holdback (est.)$1,739

MSRP (Sticker)$57,950

Asking Price$57,950

Markup$0

Est. Dealer Margin on This Car$5,795

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory658 vehicles

Avg Markup (All Models)-$2,159

Avg Markup (Wrangler)-$2,423

% Below MSRP80%

Avg Days to Sell20 days

Avg Sold Markup-$1,546

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