Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Kolosso Chrysler Dodge Jeep Ram · Appleton, WI · VIN: 1C4PJXDG2SW636477

Negotiation Guide

Opening Offer

$53,015

Fair Price

$54,515

Walk Away Above

$56,577

• Recent buyers paid ~$3,812 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$52,776

Est. Invoice$54,535

Holdback (est.)$1,759

MSRP (Sticker)$58,640

Asking Price$58,640

Markup$0

Est. Dealer Margin on This Car$5,864

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1904

Avg Markup-$3,812

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory177 vehicles

Avg Markup (All Models)-$4,138

Avg Markup (Wrangler)-$3,762

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$3,509

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