Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Mac Haik's Southway Chrysler Dodge Jeep Ram · San Antonio, TX · VIN: 1C4PJXDG1SW634686

Negotiation Guide

Opening Offer

$51,963

Fair Price

$53,463

Walk Away Above

$55,369

• Recent buyers paid ~$3,812 below MSRP

Price Breakdown

Est. Dealer Cost$51,548

Est. Invoice$53,266

Holdback (est.)$1,718

MSRP (Sticker)$57,275

Asking Price$57,275

Markup$0

Est. Dealer Margin on This Car$5,728

Percentile100% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold1904

Avg Markup-$3,812

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory214 vehicles

Avg Markup (All Models)-$4,740

Avg Markup (Wrangler)-$3,683

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$5,241

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