Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Heartland Chrysler Dodge Jeep Ram · Wynne, AR · VIN: 1C4PJXDG1SW608315

Negotiation Guide

Opening Offer

$54,153

Fair Price

$55,653

Walk Away Above

$57,559

• Recent buyers paid ~$3,812 below MSRP

Price Breakdown

Est. Dealer Cost$53,519

Est. Invoice$55,302

Holdback (est.)$1,784

MSRP (Sticker)$59,465

Asking Price$59,465

Markup$0

Est. Dealer Margin on This Car$5,947

Percentile100% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold1904

Avg Markup-$3,812

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory25 vehicles

Avg Markup (All Models)-$3,909

Avg Markup (Wrangler)-$1,250

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$3,586

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