Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Landmark Chrysler Jeep · Springfield, IL · VIN: 1C4PJXDG0SW608774

Negotiation Guide

Opening Offer

$55,210

Fair Price

$56,710

Walk Away Above

$58,775

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$54,756

Est. Invoice$56,581

Holdback (est.)$1,825

MSRP (Sticker)$60,840

Asking Price$60,840

Markup$0

Est. Dealer Margin on This Car$6,084

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory108 vehicles

Avg Markup (All Models)-$3,287

Avg Markup (Wrangler)-$3,742

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$4,412

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