Deal Sheet: 2026 Wrangler 2-DOOR WILLYS

Big O Dodge Chrysler Jeep · Greenville, SC · VIN: 1C4PJXANXTW166493

Negotiation Guide

Opening Offer

$51,394

Fair Price

$52,894

Walk Away Above

$54,884

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,188

Est. Invoice$52,894

Holdback$1,706

MSRP (Sticker)$56,875

Asking Price$55,375

Markup-$1,500

Dealer Margin on This Car$4,188

Percentile6% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory368 vehicles

Avg Markup (All Models)-$1,507

Avg Markup (Wrangler)-$981

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$53,875 → $55,375(+$1,500)

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