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Deal Sheet: 2026 Wrangler 2-DOOR WILLYS

Lakeland Motors, LLC · Lakeland, FL · VIN: 1C4PJXANXTW162055

Negotiation Guide

Opening Offer
$46,786
Fair Price
$48,286
Walk Away Above
$50,103
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$46,728
Est. Invoice$48,286
Holdback$1,558
MSRP (Sticker)$51,920
Asking Price$48,420
Markup-$3,500
Dealer Margin on This Car$1,692
Percentile5% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory365 vehicles
Avg Markup (All Models)-$2,672
Avg Markup (Wrangler)-$2,153
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0