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Deal Sheet: 2026 Wrangler 2-DOOR WILLYS
Southtown Chrysler Dodge Jeep Ram · Indianola, IA · VIN: 1C4PJXAN7TW181954
Negotiation Guide
Opening Offer
$54,179
Fair Price
$55,679
Walk Away Above
$57,775
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$53,883
Est. Invoice$55,679
Holdback$1,796
MSRP (Sticker)$59,870
Asking Price$56,370
Markup-$3,500
Dealer Margin on This Car$2,487
Percentile5% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory99 vehicles
Avg Markup (All Models)-$2,197
Avg Markup (Wrangler)-$2,136
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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