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Deal Sheet: 2026 Wrangler 2-DOOR WILLYS

Gainesville Chrysler Dodge Jeep · Gainesville, FL · VIN: 1C4PJXAN6TW167253

Negotiation Guide

Opening Offer
$52,045
Fair Price
$53,545
Walk Away Above
$55,560
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,818
Est. Invoice$53,545
Holdback$1,727
MSRP (Sticker)$57,575
Asking Price$53,575
Markup-$4,000
Dealer Margin on This Car$1,758
Percentile1% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory645 vehicles
Avg Markup (All Models)-$586
Avg Markup (Wrangler)-$2,383
% Below MSRP28%
Avg Days to Sell21 days
Avg Sold Markup+$145