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Deal Sheet: 2026 Wrangler 2-DOOR WILLYS
Chiefland Chrysler Dodge Jeep Ram FIAT · Chiefland, FL · VIN: 1C4PJXAN9TW165626
Negotiation Guide
Opening Offer
$50,561
Fair Price
$52,061
Walk Away Above
$54,021
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$50,382
Est. Invoice$52,061
Holdback$1,679
MSRP (Sticker)$55,980
Asking Price$52,480
Markup-$3,500
Dealer Margin on This Car$2,098
Percentile5% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory179 vehicles
Avg Markup (All Models)-$2,053
Avg Markup (Wrangler)-$2,250
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,693
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