Deal Sheet: 2026 Wrangler 2-DOOR WILLYS

Gwinnett Chrysler Dodge Jeep Ram · Stone Mountain, GA · VIN: 1C4PJXAN8TW166654

Negotiation Guide

Opening Offer

$45,023

Fair Price

$46,523

Walk Away Above

$48,274

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$45,023

Est. Invoice$46,523

Holdback$1,501

MSRP (Sticker)$50,025

Asking Price$49,025

Markup-$1,000

Dealer Margin on This Car$4,003

Percentile39% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory276 vehicles

Avg Markup (All Models)-$1,159

Avg Markup (Wrangler)-$194

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$47,525 → $49,025(+$1,500)

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