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Deal Sheet: 2026 Wrangler 2-DOOR WILLYS

Johnson Auto Plaza Inc · Brighton, CO · VIN: 1C4PJXAN8TW162278

Negotiation Guide

Opening Offer
$47,590
Fair Price
$49,090
Walk Away Above
$50,938
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$47,507
Est. Invoice$49,090
Holdback$1,584
MSRP (Sticker)$52,785
Asking Price$50,285
Markup-$2,500
Dealer Margin on This Car$2,779
Percentile43% of inventory is priced lower
Days on Lot3 days

Dealer Profile

Inventory383 vehicles
Avg Markup (All Models)-$2,223
Avg Markup (Wrangler)-$2,397
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0