Deal Sheet: 2025 Wrangler 2-DOOR WILLYS

Siemans Chrysler Products · Bridgman, MI · VIN: 1C4PJXAN8SW659085

Negotiation Guide

Opening Offer

$49,243

Fair Price

$50,743

Walk Away Above

$51,856

• Recent buyers paid ~$1,954 below MSRP
• Sitting 47 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$47,673

Est. Invoice$49,262

Holdback (est.)$1,589

MSRP (Sticker)$52,970

Asking Price$52,970

Markup$0

Est. Dealer Margin on This Car$5,297

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold184

Avg Markup-$1,954

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory55 vehicles

Avg Markup (All Models)-$4,180

Avg Markup (Wrangler)-$2,458

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$3,577

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