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Deal Sheet: 2026 Wrangler 2-DOOR WILLYS
Lithia Chrysler Dodge Jeep Ram FIAT of Tri-Cities · Kennewick, WA · VIN: 1C4PJXAN7TW260623
Negotiation Guide
Opening Offer
$51,729
Fair Price
$53,229
Walk Away Above
$55,232
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$51,512
Est. Invoice$53,229
Holdback$1,717
MSRP (Sticker)$57,235
Asking Price$55,735
Markup-$1,500
Dealer Margin on This Car$4,224
Percentile99% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory218 vehicles
Avg Markup (All Models)-$2,274
Avg Markup (Wrangler)-$1,545
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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