Deal Sheet: 2026 Wrangler 2-DOOR WILLYS

Riverside Chrysler Jeep Dodge Ram FIAT · New Bern, NC · VIN: 1C4PJXAN7TW193439

Negotiation Guide

Opening Offer

$54,956

Fair Price

$56,456

Walk Away Above

$58,580

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$54,635

Est. Invoice$56,456

Holdback$1,821

MSRP (Sticker)$60,705

Asking Price$59,205

Markup-$1,500

Dealer Margin on This Car$4,571

Percentile6% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory201 vehicles

Avg Markup (All Models)-$741

Avg Markup (Wrangler)-$296

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$57,705 → $59,205(+$1,500)

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