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Deal Sheet: 2026 Wrangler 2-DOOR WILLYS
West Herr Chrysler Dodge Jeep Ram FIAT of Rochester · Rochester, NY · VIN: 1C4PJXAN6TW162991
This Is Already a Great Deal
Opening Offer
$48,864
Asking Price
$50,375
Max Price
$50,375
- • Recent buyers paid ~$1,961 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $539 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$47,588
Est. Invoice$49,174
Holdback (est.)$1,586
MSRP (Sticker)$52,875
Asking Price$50,375
Markup-$2,500
Est. Dealer Margin on This Car$2,788
Percentile36% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold193
Avg Markup-$1,961
Median Markup-$1,500
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory549 vehicles
Avg Markup (All Models)-$3,919
Avg Markup (Wrangler)-$2,831
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$3,617
Price History
Jul 1, 2026$52,370 → $53,870(+$1,500)
Jul 4, 2026$53,870 → $52,370(-$1,500)
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