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Deal Sheet: 2026 Wrangler 2-DOOR WILLYS

Jeff Belzer New Prague Auto, Inc. · New Prague, MN · VIN: 1C4PJXAN4TW162777

Negotiation Guide

Opening Offer
$49,073
Fair Price
$50,573
Walk Away Above
$52,477
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$48,942
Est. Invoice$50,573
Holdback$1,631
MSRP (Sticker)$54,380
Asking Price$51,880
Markup-$2,500
Dealer Margin on This Car$2,938
Percentile43% of inventory is priced lower
Days on Lot3 days

Dealer Profile

Inventory163 vehicles
Avg Markup (All Models)-$3,189
Avg Markup (Wrangler)-$1,429
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0