Deal Sheet: 2026 Wrangler 2-DOOR WILLYS

Hendrick Chrysler Dodge Jeep Ram FIAT of Concord · Concord, NC · VIN: 1C4PJXAN4TW158776

Negotiation Guide

Opening Offer

$48,353

Fair Price

$49,853

Walk Away Above

$51,729

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$48,245

Est. Invoice$49,853

Holdback$1,608

MSRP (Sticker)$53,605

Asking Price$52,605

Markup-$1,000

Dealer Margin on This Car$4,361

Percentile39% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory528 vehicles

Avg Markup (All Models)-$1,755

Avg Markup (Wrangler)-$493

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$51,105 → $52,605(+$1,500)

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