Deal Sheet: 2026 Wrangler 2-DOOR WILLYS

Benson Chry-Dodge-Jeep · Greer, SC · VIN: 1C4PJXAN1TW151137

Negotiation Guide

Opening Offer

$49,836

Fair Price

$51,336

Walk Away Above

$53,268

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,680

Est. Invoice$51,336

Holdback$1,656

MSRP (Sticker)$55,200

Asking Price$54,200

Markup-$1,000

Dealer Margin on This Car$4,520

Percentile39% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory335 vehicles

Avg Markup (All Models)-$1,278

Avg Markup (Wrangler)-$269

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$52,700 → $54,200(+$1,500)

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