2026 Sierra 3500 HD Denali Ultimate
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Available now
- On the lot and buyable now.
- Similar Sierra 3500 HD Denali Ultimates sell in a median of 18 days (446 recent sales).
- 587 of 587 listed nationwide are buyable right now.
Negotiation Signal
- On the lot 42 days — longer than 26% of Sierra 3500 HD listings in WI.
- Price is down $8,000 from its original list of $102,889.
Time on the lot and prior price cuts are real negotiating leverage — a dealer carrying a slow-moving unit is more likely to deal.
What to aim for
~$93,599
- Comparable Sierra 3500 HDs (6) average $9,290 below MSRP — about $93,599 for this trim.
- Listed $1,290 above that, so there's room to negotiate toward $93,599.
A data-driven starting point from comparable listings and public incentives — not an appraisal. Dealer fees, trade-in, and which programs you qualify for will move the real out-the-door number.
Deal Analysis
This 2026 Sierra 3500 HD is listed at $94,889, which is $8,000 below its MSRP of $102,889 — a notable discount. Compared to similar vehicles nationally, this one is priced $1,290 higher than the market average. It has been on the dealer’s lot for 42 days. Located at DON JOHNSON MOTORS, INC. in Rice Lake, WI.
Price Breakdown
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
Details
Delivery Pipeline
Factory Options
- — GLACIER WHITE TRICOAT$1,095
- — GOOSENECK/5TH WHEEL PACKAGE$545
- — 3 YEARS, SIRIUSXM$299
- — MOLDED SPLASH GUARDS, BLACK$275
- — SNOW PLOW PREP/$150
- — PREMIUM FLOOR LINERS$130
Specifications
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Est. Monthly Payment
$1,671/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Save $11,009 on one of 66 comparable 2026 Sierra 3500 HD Denali Ultimate about 606 miles away. The lowest is $83,880 in Aurora, MO — real leverage when you ask DON JOHNSON MOTORS, INC. to match it. See that listing →
Prefer closer? One about 96 mi away saves $2,704 (Marshfield, WI). View →
Comparable Vehicles
Avg markup: -$9,290
42 days on lot