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Toyota Tundra Price in Rochester, NY

As of November 5, 2026, there are 63 Toyota Tundra vehicles available at 2 dealerships in Rochester, NY. Local dealers are pricing competitively — the average selling price is $843 below MSRP, with 48% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $51,387 to $78,357, with a median of $68,662.

Across New York (1,093 listings) the average is $773 below MSRP (58% at/below MSRP) — Rochester is priced about $70 cheaper than New York as a whole. See the Tundra in New York overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.

63

In Stock

-$843

Avg Markup

47.6%

At/Below MSRP

$68,662

Median Price

Price range: $51,387 to $78,357.

Dealers in Rochester

DealerCountAvg MarkupBelow MSRP
Bob Johnson Toyota

Rochester, NY

48-$88315
West Herr Toyota of Rochester

Rochester, NY

15-$71515