Toyota Tundra Price in Rochester, NY
As of November 5, 2026, there are 63 Toyota Tundra vehicles available at 2 dealerships in Rochester, NY. Local dealers are pricing competitively — the average selling price is $843 below MSRP, with 48% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $51,387 to $78,357, with a median of $68,662.
Across New York (1,093 listings) the average is $773 below MSRP (58% at/below MSRP) — Rochester is priced about $70 cheaper than New York as a whole. See the Tundra in New York overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
63
In Stock
-$843
Avg Markup
47.6%
At/Below MSRP
$68,662
Median Price
Price range: $51,387 to $78,357.
Dealers in Rochester
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Bob Johnson Toyota Rochester, NY | 48 | -$883 | 15 |
| West Herr Toyota of Rochester Rochester, NY | 15 | -$715 | 15 |