Toyota Tacoma Price in Rochester, NY
As of September 21, 2026, there are 85 Toyota Tacoma vehicles available at 2 dealerships in Rochester, NY. Local dealers are pricing competitively — the average selling price is $1,019 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $36,108 to $57,924, with a median of $47,339.
Across New York (1,783 listings) the average is $236 below MSRP (57% at/below MSRP) — Rochester is priced about $783 cheaper than New York as a whole. See the Tacoma in New York overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
85
In Stock
-$1,019
Avg Markup
100.0%
At/Below MSRP
$47,339
Median Price
Price range: $36,108 to $57,924.
Dealers in Rochester
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| West Herr Toyota of Rochester Rochester, NY | 2 | -$1,665 | 2 |
| Bob Johnson Toyota Rochester, NY | 83 | -$1,003 | 83 |