Toyota Tacoma Markup by State
Average dealer markup over MSRP on the Tacoma in every state, ranked cheapest first across 56,600 active listings. Updated daily.
Active listings
56,600
National avg markup
-$514
Cheapest state
Montana
% below MSRP
69.7%
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Montana | 306 | -$1,939 | $45,033 | 99% | View → |
| 2 | Wisconsin | 767 | -$1,856 | $47,715 | 90.1% | View → |
| 3 | Illinois | 1,020 | -$1,487 | $47,089 | 81.4% | View → |
| 4 | Maryland | 681 | -$1,329 | $46,444 | 96.8% | View → |
| 5 | Utah | 391 | -$1,293 | $46,144 | 89.3% | View → |
| 6 | Iowa | 310 | -$1,203 | $47,706 | 83.9% | View → |
| 7 | Nebraska | 220 | -$1,166 | $48,262 | 99.1% | View → |
| 8 | Indiana | 877 | -$1,152 | $47,515 | 81% | View → |
| 9 | West Virginia | 522 | -$1,131 | $46,336 | 99.2% | View → |
| 10 | Pennsylvania | 2,126 | -$1,124 | $46,377 | 85.5% | View → |
| 11 | Ohio | 1,521 | -$1,034 | $45,776 | 85.8% | View → |
| 12 | Arkansas | 265 | -$1,018 | $46,917 | 87.2% | View → |
| 13 | Oregon | 1,052 | -$989 | $44,259 | 89.6% | View → |
| 14 | Virginia | 1,480 | -$988 | $46,444 | 79.7% | View → |
| 15 | Missouri | 620 | -$955 | $49,155 | 97.1% | View → |
| 16 | North Dakota | 138 | -$929 | $47,716 | 97.1% | View → |
| 17 | Oklahoma | 340 | -$876 | $46,200 | 89.4% | View → |
| 18 | Idaho | 556 | -$876 | $44,736 | 86.3% | View → |
| 19 | Michigan | 873 | -$855 | $46,375 | 75.3% | View → |
| 20 | Minnesota | 598 | -$819 | $47,854 | 62.9% | View → |
| 21 | Tennessee | 1,499 | -$788 | $46,701 | 71% | View → |
| 22 | New Hampshire | 753 | -$720 | $47,483 | 80.2% | View → |
| 23 | Maine | 388 | -$710 | $46,578 | 68.8% | View → |
| 24 | Wyoming | 79 | -$684 | $47,834 | 79.7% | View → |
| 25 | Kentucky | 806 | -$672 | $47,520 | 72.3% | View → |
| 26 | Kansas | 234 | -$662 | $49,217 | 83.3% | View → |
| 27 | Mississippi | 364 | -$570 | $45,669 | 92.6% | View → |
| 28 | Washington | 1,374 | -$565 | $45,196 | 68.6% | View → |
| 29 | Vermont | 365 | -$551 | $45,693 | 65.5% | View → |
| 30 | New Mexico | 324 | -$514 | $47,334 | 89.2% | View → |
| 31 | Louisiana | 409 | -$488 | $46,003 | 71.1% | View → |
| 32 | Arizona | 1,699 | -$461 | $44,318 | 67% | View → |
| 33 | Massachusetts | 1,368 | -$459 | $46,636 | 71.3% | View → |
| 34 | Connecticut | 723 | -$453 | $47,868 | 81.1% | View → |
| 35 | New Jersey | 1,320 | -$349 | $47,219 | 63.6% | View → |
| 36 | Texas | 4,781 | -$327 | $45,562 | 70% | View → |
| 37 | New York | 2,666 | -$274 | $47,519 | 55.6% | View → |
| 38 | Delaware | 111 | -$265 | $46,444 | 100% | View → |
| 39 | Georgia | 1,518 | -$258 | $46,227 | 77.7% | View → |
| 40 | Colorado | 1,061 | -$252 | $46,623 | 61.3% | View → |
| 41 | Rhode Island | 263 | -$242 | $47,658 | 53.2% | View → |
| 42 | North Carolina | 1,730 | -$229 | $46,573 | 87.5% | View → |
| 43 | Florida | 5,903 | -$193 | $43,783 | 83.5% | View → |
| 44 | California | 8,401 | -$180 | $44,867 | 30.9% | View → |
| 45 | South Carolina | 916 | -$163 | $45,312 | 87.8% | View → |
| 46 | Alabama | 898 | -$113 | $45,258 | 80.1% | View → |
| 47 | South Dakota | 74 | +$24 | $48,157 | 28.4% | View → |
| 48 | Alaska | 135 | +$464 | $46,557 | 4.4% | View → |
| 49 | Nevada | 614 | +$1,758 | $47,531 | 28.8% | View → |
The short version
Dealer markup on the Tacoma varies a lot by state. Right now the cheapest state to buy is Montana, where the average listing runs -$1,939 versus MSRP — compared with a national average of -$514. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: Tacoma market overview · cheapest Tacoma listings · dealer markups explained