Toyota Tacoma Price in Jacksonville, FL
As of August 8, 2026, there are 174 Toyota Tacoma vehicles available at 4 dealerships in Jacksonville, FL. Local dealers are pricing competitively — the average selling price is $248 below MSRP, with 83% of inventory at or under sticker. 3 of 4 dealers are currently pricing below MSRP on average. Prices range from $37,027 to $59,132, with a median of $47,040.
Across Florida (3,967 listings) the average is $426 below MSRP (89% at/below MSRP) — Jacksonville is priced about $178 higher than Florida as a whole. See the Tacoma in Florida overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
174
In Stock
-$248
Avg Markup
83.3%
At/Below MSRP
$47,040
Median Price
Price range: $37,027 — $59,132
Dealers in Jacksonville
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Arlington Toyota Jacksonville, FL | 66 | -$1,092 | 66 |
| Keith Pierson Toyota Jacksonville, FL | 24 | $0 | 24 |
| Butler Toyota Jacksonville Jacksonville, FL | 19 | $0 | 19 |
| Coggin Toyota at the Avenues Jacksonville, FL | 65 | +$445 | 36 |