Subaru Solterra Markup by State
Average dealer markup over MSRP on the Solterra in every state, ranked cheapest first across 177 active listings. Updated daily.
Active listings
177
National avg markup
-$810
Cheapest state
Ohio
% below MSRP
71.8%
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Ohio | 8 | -$1,341 | $40,043 | 87.5% | View → |
| 2 | Colorado | 21 | -$1,217 | $40,044 | 100% | View → |
| 3 | New Jersey | 20 | -$992 | $40,371 | 85% | View → |
| 4 | New York | 13 | -$890 | $40,448 | 69.2% | View → |
| 5 | Pennsylvania | 6 | -$805 | $40,082 | 83.3% | View → |
| 6 | North Carolina | 5 | -$689 | $40,750 | 100% | View → |
| 7 | California | 34 | -$575 | $41,580 | 47.1% | View → |
| 8 | Florida | 9 | -$38 | $42,534 | 33.3% | View → |
| 9 | Maryland | 5 | +$1 | $40,420 | 60% | View → |
| 10 | Massachusetts | 9 | +$608 | $41,344 | 33.3% | View → |
The short version
Dealer markup on the Solterra varies a lot by state. Right now the cheapest state to buy is Ohio, where the average listing runs -$1,341 versus MSRP — compared with a national average of -$810. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: Solterra market overview · cheapest Solterra listings · dealer markups explained