Subaru Solterra Markup by State
Average dealer markup over MSRP on the Solterra in every state, ranked cheapest first across 151 active listings. Each brand is refreshed between daily and twice a week.
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Colorado | 15 | -$680 | $41,267 | 86.7% | View → |
| 2 | Ohio | 5 | -$375 | $44,255 | 80% | View → |
| 3 | New York | 8 | -$296 | $41,732 | 62.5% | View → |
| 4 | Oregon | 9 | +$73 | $45,656 | 33.3% | View → |
| 5 | Massachusetts | 15 | +$136 | $45,549 | 66.7% | View → |
| 6 | California | 34 | +$196 | $44,694 | 44.1% | View → |
| 7 | Washington | 5 | +$280 | $48,619 | 0% | View → |
| 8 | Florida | 11 | +$618 | $45,534 | 27.3% | View → |
The short version
Dealer markup on the Solterra varies a lot by state. Right now the cheapest state to buy is Colorado, where the average listing runs -$680 versus MSRP — compared with a national average of +$10. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Built from live dealer inventory; each brand is refreshed between daily and twice a week.
See also: Solterra market overview · cheapest Solterra listings · dealer markups explained