Toyota RAV4 Plug-in Hybrid Price in Rochester, NY
As of October 24, 2026, there are 28 Toyota RAV4 Plug-in Hybrid vehicles available at 2 dealerships in Rochester, NY. Expect an average markup of $106 over MSRP in Rochester, though 18% of listings are still at or below sticker price. Prices range from $43,709 to $53,574, with a median of $51,620.
Across New York (718 listings) the average is $420 over MSRP (33% at/below MSRP) — Rochester is priced about $314 cheaper than New York as a whole. See the RAV4 Plug-in Hybrid in New York overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
28
In Stock
+$106
Avg Markup
17.9%
At/Below MSRP
$51,620
Median Price
Price range: $43,709 to $53,574.
Dealers in Rochester
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| West Herr Toyota of Rochester Rochester, NY | 2 | +$88 | 1 |
| Bob Johnson Toyota Rochester, NY | 26 | +$108 | 4 |