Toyota RAV4 Price in Rochester, NY

As of November 5, 2026, there are 85 Toyota RAV4 vehicles available at 2 dealerships in Rochester, NY. Expect an average markup of $173 over MSRP in Rochester, though 1% of listings are still at or below sticker price. 1 of 2 dealers are currently pricing below MSRP on average. Prices range from $35,409 to $48,309, with a median of $40,783.

Across New York (2,860 listings) the average is $534 over MSRP (33% at/below MSRP) — Rochester is priced about $361 cheaper than New York as a whole. See the RAV4 in New York overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.