Toyota RAV4 Price in Rochester, NY
As of September 21, 2026, there are 65 Toyota RAV4 vehicles available at 2 dealerships in Rochester, NY. Local dealers are pricing competitively — the average selling price is $0 at MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $35,234 to $46,983, with a median of $40,419.
Across New York (2,014 listings) the average is $672 over MSRP (40% at/below MSRP) — Rochester is priced about $672 cheaper than New York as a whole. See the RAV4 in New York overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
65
In Stock
$0
Avg Markup
100.0%
At/Below MSRP
$40,419
Median Price
Price range: $35,234 to $46,983.
Dealers in Rochester
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Bob Johnson Toyota Rochester, NY | 62 | $0 | 62 |
| West Herr Toyota of Rochester Rochester, NY | 3 | $0 | 3 |