Toyota RAV4 Price in Rochester, NY
As of August 7, 2026, there are 76 Toyota RAV4 vehicles available at 2 dealerships in Rochester, NY. Local dealers are pricing competitively — the average selling price is $0 at MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $35,234 to $47,323, with a median of $42,121.
Across New York (2,359 listings) the average is $660 over MSRP (44% at/below MSRP) — Rochester is priced about $660 cheaper than New York as a whole. See the RAV4 in New York overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
76
In Stock
$0
Avg Markup
100.0%
At/Below MSRP
$42,121
Median Price
Price range: $35,234 — $47,323
Dealers in Rochester
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| West Herr Toyota of Rochester Rochester, NY | 1 | $0 | 1 |
| Bob Johnson Toyota Rochester, NY | 75 | $0 | 75 |