Toyota RAV4 Price in San Diego, CA
As of September 21, 2026, there are 99 Toyota RAV4 vehicles available at 3 dealerships in San Diego, CA. Expect an average markup of $1,674 over MSRP in San Diego, though 44% of listings are still at or below sticker price. 1 of 3 dealers are currently pricing below MSRP on average. Prices range from $34,019 to $52,733, with a median of $43,278.
Across California (6,059 listings) the average is $1,167 over MSRP (24% at/below MSRP) — San Diego is priced about $508 higher than California as a whole. See the RAV4 in California overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
99
In Stock
+$1,674
Avg Markup
44.4%
At/Below MSRP
$43,278
Median Price
Price range: $34,019 to $52,733.
Dealers in San Diego
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Norm Reeves Toyota San Diego San Diego, CA | 41 | $0 | 41 |
| Mossy Toyota San Diego, CA | 5 | +$1,262 | 3 |
| Kearny Mesa Toyota San Diego, CA | 53 | +$3,009 | 0 |