Toyota RAV4 Price in San Diego, CA
As of August 7, 2026, there are 104 Toyota RAV4 vehicles available at 3 dealerships in San Diego, CA. Expect an average markup of $1,501 over MSRP in San Diego, though 50% of listings are still at or below sticker price. 1 of 3 dealers are currently pricing below MSRP on average. Prices range from $33,834 to $52,733, with a median of $42,970.
Across California (5,975 listings) the average is $1,300 over MSRP (39% at/below MSRP) — San Diego is priced about $201 higher than California as a whole. See the RAV4 in California overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
104
In Stock
+$1,501
Avg Markup
50.0%
At/Below MSRP
$42,970
Median Price
Price range: $33,834 — $52,733
Dealers in San Diego
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Norm Reeves Toyota San Diego San Diego, CA | 52 | $0 | 52 |
| Mossy Toyota San Diego, CA | 4 | +$2,995 | 0 |
| Kearny Mesa Toyota San Diego, CA | 48 | +$3,003 | 0 |