Pricing posture
Does not price above MSRP
3% of this dealer's priced Toyota inventory is listed above MSRP — 16 of 488 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
488
Avg Markup
+$124
At/Below MSRP
472
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 88 | 98% | +$56 |
| RAV4 | 80 | 96% | +$44 |
| Tundra | 60 | 93% | +$650 |
| Camry | 57 | 98% | +$4 |
| Corolla | 47 | 100% | $0 |
| Grand Highlander | 32 | 100% | $0 |
| Grand Highlander Hybrid | 24 | 92% | +$82 |
| Sienna | 19 | 95% | +$52 |
| Corolla Cross | 16 | 94% | +$62 |
| 4Runner | 15 | 100% | $0 |
| Sequoia | 13 | 92% | +$845 |
| Tacoma Hybrid | 10 | 100% | -$318 |
| Highlander | 8 | 100% | $0 |
| Highlander Hybrid | 6 | 83% | +$164 |
| 4Runner Hybrid | 4 | 100% | $0 |
| GR Corolla | 3 | 100% | $0 |
| Prius | 3 | 100% | $0 |
| Land Cruiser | 2 | 100% | $0 |
| GR86 | 1 | 100% | $0 |
2026 RAV4
RAV4 XLE Premium FWD
Wind Chill Pearl
MSRP
$40,953
Advertised
$40,953
2026 RAV4
RAV4 XLE Premium FWD
Wind Chill Pearl
MSRP
$43,828
Advertised
$43,828
2026 RAV4
RAV4 XLE Premium FWD
Wind Chill Pearl
MSRP
$40,953
Advertised
$40,953
2026 RAV4
RAV4 XLE Premium FWD
Wind Chill Pearl
MSRP
$40,184
Advertised
$40,184
2026 RAV4
RAV4 XLE Premium FWD
Ruby Flare Pearl
MSRP
$39,815
Advertised
$39,815
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 PriusPrius XLE FWD | $35,177 | $0 | 20 | Oct 22, 2026 |
| 2027 GR86GR86 Premium AT RWD | $39,372 | $0 | 7 | Oct 22, 2026 |
| 2026 GR CorollaGR Corolla DAT AWD | $45,112 | $0 | 20 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $72,696 | $0 | 20 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $73,694 | +$984 | 18 | Oct 22, 2026 |
| 2026 SiennaSienna Platinum AWD | $63,416 | $0 | 18 | Oct 22, 2026 |
| 2026 SiennaSienna Platinum AWD | $62,917 | $0 | 20 | Oct 22, 2026 |
| 2026 SiennaSienna Platinum AWD | $62,966 | $0 | 20 | Oct 22, 2026 |
| 2026 SiennaSienna XLE FWD | $52,022 | $0 | 20 | Oct 22, 2026 |
| 2026 SiennaSienna Platinum AWD | $63,095 | $0 | 7 | Oct 22, 2026 |