Toyota Highlander Price in West Virginia
As of September 4, 2026, there are 40 Toyota Highlander vehicles available at 12 dealerships in West Virginia. West Virginia dealers are pricing competitively — the average selling price is $16 below MSRP, with 78% of inventory at or under sticker. 10 of 12 dealers are currently pricing below MSRP on average. Prices range from $48,728 to $58,851, with a median of $55,253.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
40
In Stock
-$16
Avg Markup
77.5%
At/Below MSRP
$55,253
Median Price
Price range: $48,728 — $58,851
Dealers in West Virginia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Thornhill Toyota Chapmanville, WV | 3 | -$1,267 | 3 |
| Moses Toyota Saint Albans, WV | 7 | -$286 | 7 |
| Buckhannon Toyota Buckhannon, WV | 3 | $0 | 3 |
| Ramey Toyota Princeton, WV | 5 | $0 | 5 |
| L & S Toyota of Beckley Beckley, WV | 1 | $0 | 1 |
| Victory Toyota Barboursville Barboursville, WV | 3 | $0 | 3 |
| Victory Toyota Charleston Charleston, WV | 1 | $0 | 1 |
| CMA's Toyota of Martinsburg Martinsburg, WV | 2 | $0 | 2 |
| Victory Toyota Highlands Triadelphia, WV | 3 | $0 | 3 |
| Moses Toyota of Morgantown Morgantown, WV | 3 | $0 | 3 |
| Dan Cava's Toyota World White Hall, WV | 7 | +$575 | 0 |
| Parkersburg Toyota Parkersburg, WV | 2 | +$575 | 0 |