Toyota Highlander Price in West Virginia
As of October 19, 2026, there are 27 Toyota Highlander vehicles available at 11 dealerships in West Virginia. West Virginia dealers are pricing competitively — the average selling price is $192 below MSRP, with 78% of inventory at or under sticker. 9 of 11 dealers are currently pricing below MSRP on average. Prices range from $48,463 to $58,657, with a median of $55,383.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
27
In Stock
-$192
Avg Markup
77.8%
At/Below MSRP
$55,383
Median Price
Price range: $48,463 to $58,657.
Dealers in West Virginia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Victory Toyota Barboursville Barboursville, WV | 5 | -$1,361 | 5 |
| Moses Toyota Saint Albans, WV | 5 | -$400 | 5 |
| Victory Toyota Highlands Triadelphia, WV | 2 | $0 | 2 |
| Moses Toyota of Morgantown Morgantown, WV | 2 | $0 | 2 |
| Victory Toyota Charleston Charleston, WV | 2 | $0 | 2 |
| Ramey Toyota Princeton, WV | 2 | $0 | 2 |
| CMA's Toyota of Martinsburg Martinsburg, WV | 1 | $0 | 1 |
| L & S Toyota of Beckley Beckley, WV | 1 | $0 | 1 |
| Buckhannon Toyota Buckhannon, WV | 1 | $0 | 1 |
| Parkersburg Toyota Parkersburg, WV | 2 | +$575 | 0 |
| Dan Cava's Toyota World White Hall, WV | 4 | +$620 | 0 |