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Pricing posture
Prices above MSRP on some inventory
37% of this dealer's priced Toyota inventory is listed above MSRP — 19 of 51 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
51
Avg Markup
-$1,502
At/Below MSRP
32
Models
16
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 19 | 100% | -$2,346 |
| Tundra | 10 | 100% | -$3,451 |
| Sequoia | 4 | 0% | +$575 |
| Sienna | 3 | 0% | +$575 |
| Tundra i-FORCE MAX | 3 | 67% | -$2,451 |
| Crown Signia | 2 | 0% | +$670 |
| Grand Highlander | 1 | 0% | +$575 |
| 4Runner Hybrid | 1 | 0% | +$575 |
| RAV4 | 1 | 0% | +$2,410 |
| Tacoma Hybrid | 1 | 100% | -$2,536 |
| Prius | 1 | 0% | +$575 |
| bZ | 1 | 0% | +$575 |
| Camry | 1 | 0% | +$575 |
| C-HR | 1 | 0% | +$575 |
| Corolla Cross | 1 | 0% | +$575 |
| Corolla Hatchback | 1 | 0% | +$575 |
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$3,301Good Deal
Ice Cap
MSRP
$56,775
Advertised
$53,474
Parkersburg, WV
2026 Sequoia
Sequoia Platinum 4WD
+$575Fair
Wind Chill Pearl
MSRP
$86,538
Advertised
$87,113
Parkersburg, WV
2026 Sequoia
Sequoia Platinum 4WD
+$575Fair
Wind Chill Pearl
MSRP
$86,907
Advertised
$87,482
Parkersburg, WV
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 bZ WoodlandbZ Woodland AWD | $48,260 | +$575 | 3 | Oct 27, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $44,669 | +$575 | 10 | Oct 27, 2026 |
| 2026 CamryCamry SE AWD | $37,167 | +$575 | 25 | Oct 27, 2026 |
| 2027 CrownToyota Crown XLE AWD | $44,072 | +$575 | 2 | Oct 25, 2026 |
| 2026 RAV4RAV4 LE FWD | $35,079 | +$575 | 7 | Oct 25, 2026 |
| 2026 RAV4RAV4 SE AWD | $40,819 | +$575 | 10 | Oct 25, 2026 |
| 2026 TundraTundra SR5 4WD | $55,677 | -$3,030 | 30 | Oct 25, 2026 |
| 2026 SequoiaSequoia TRD Pro 4WD | $86,790 | +$575 | 58 | Oct 24, 2026 |
| 2027 CorollaCorolla LE FWD | $28,102 | +$575 | 21 | Oct 24, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $41,648 | +$575 | 6 | Oct 24, 2026 |