Toyota Highlander Price in Wisconsin
As of October 19, 2026, there are 22 Toyota Highlander vehicles available at 13 dealerships in Wisconsin. Expect an average markup of $3 over MSRP in Wisconsin, though 68% of listings are still at or below sticker price. 9 of 13 dealers are currently pricing below MSRP on average. Prices range from $50,117 to $58,706, with a median of $57,125.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
22
In Stock
+$3
Avg Markup
68.2%
At/Below MSRP
$57,125
Median Price
Price range: $50,117 to $58,706.
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Rhinelander Toyota Rhinelander, WI | 1 | -$2,041 | 1 |
| Dahl Toyota Sheboygan Sheboygan, WI | 2 | -$48 | 1 |
| Heiser Toyota Milwaukee, WI | 3 | $0 | 3 |
| Le Mieux & Son Toyota Green Bay, WI | 2 | $0 | 2 |
| Markquart Toyota Chippewa Falls, WI | 2 | $0 | 2 |
| Hesser Toyota Janesville, WI | 2 | $0 | 2 |
| Smart Motors Toyota Madison, WI | 2 | $0 | 2 |
| Mark Toyota of Plover Plover, WI | 1 | $0 | 1 |
| Marthaler Toyota of Ashland Ashland, WI | 1 | $0 | 1 |
| LeadCar Toyota La Crosse La Crosse, WI | 1 | +$299 | 0 |
| Kari Toyota Superior, WI | 2 | +$349 | 0 |
| Wilde Toyota West Allis, WI | 2 | +$399 | 0 |
| East Madison Toyota Madison, WI | 1 | +$399 | 0 |