Toyota Highlander Price in Wisconsin
As of September 4, 2026, there are 46 Toyota Highlander vehicles available at 21 dealerships in Wisconsin. Expect an average markup of $84 over MSRP in Wisconsin, though 83% of listings are still at or below sticker price. 14 of 21 dealers are currently pricing below MSRP on average. Prices range from $48,418 to $58,935, with a median of $56,608.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
46
In Stock
+$84
Avg Markup
82.6%
At/Below MSRP
$56,608
Median Price
Price range: $48,418 — $58,935
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Rhinelander Toyota Rhinelander, WI | 1 | -$2,500 | 1 |
| Wilde Toyota West Allis, WI | 4 | $0 | 4 |
| Markquart Toyota Chippewa Falls, WI | 4 | $0 | 4 |
| Heiser Toyota Milwaukee, WI | 1 | $0 | 1 |
| Hesser Toyota Janesville, WI | 3 | $0 | 3 |
| Mark Toyota of Plover Plover, WI | 1 | $0 | 1 |
| Russ Darrow Toyota West Bend, WI | 1 | $0 | 1 |
| Le Mieux & Son Toyota Green Bay, WI | 4 | $0 | 4 |
| Kari Toyota Superior, WI | 4 | $0 | 4 |
| Serra Toyota Milwaukee, WI | 2 | $0 | 2 |
| Smart Motors Toyota Madison, WI | 2 | $0 | 2 |
| Kenosha Toyota Kenosha, WI | 3 | $0 | 3 |
| Marthaler Toyota of Ashland Ashland, WI | 4 | $0 | 4 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 3 | $0 | 3 |
| Kolosso Toyota Appleton, WI | 2 | +$299 | 0 |
| LeadCar Toyota La Crosse La Crosse, WI | 1 | +$299 | 0 |
| Dahl Toyota Sheboygan Sheboygan, WI | 1 | +$299 | 0 |
| LeadCar Toyota Wausau Wausau, WI | 1 | +$399 | 0 |
| Umansky Toyota Glendale, WI | 1 | +$499 | 0 |
| Toyota of Brookfield Brookfield, WI | 2 | +$747 | 1 |
| East Madison Toyota Madison, WI | 1 | +$2,789 | 0 |