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Van Horn Ford
Oconomowoc, WI
Vehicles
50
Avg Markup
-$2,885
At/Below MSRP
50
Models
8
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| F-150 | 22 | 100% | -$4,227 |
| Bronco Sport | 6 | 100% | -$2,875 |
| Explorer | 6 | 100% | -$2,250 |
| Maverick | 4 | 100% | $0 |
| Super Duty | 3 | 100% | -$2,333 |
| Expedition | 3 | 100% | $0 |
| Ranger | 3 | 100% | -$2,000 |
| Bronco | 3 | 100% | -$2,500 |
2026 Bronco
FordBig Bend
-$2,500Good Deal
Marsh Gray
MSRP
$52,990
Advertised
$50,490
Oconomowoc, WI
At Dealer
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 RangerXLT | $44,490 | -$2,500 | 50 | Sep 5, 2026 |
| 2026 BroncoBig Bend | $49,195 | -$3,000 | 83 | Sep 5, 2026 |
| 2026 ExplorerActive | $44,820 | -$4,500 | 90 | Sep 5, 2026 |
| 2026 ExplorerST | $61,275 | -$4,500 | 78 | Sep 5, 2026 |
| 2026 ExplorerActive | $49,670 | -$1,500 | 71 | Sep 5, 2026 |
| 2026 Super DutyF-250 LARIAT | $90,900 | -$1,000 | 76 | Sep 5, 2026 |
| 2026 F-150Tremor | $77,965 | -$2,500 | 37 | Sep 5, 2026 |
| 2026 F-150Platinum | $77,050 | -$2,500 | 76 | Sep 5, 2026 |
| 2026 F-150Lariat | $64,735 | -$4,500 | 71 | Sep 5, 2026 |
| 2026 RangerXLT | $42,895 | -$2,500 | 78 | Aug 29, 2026 |