Ford F-150 Price in Madison, WI

As of November 15, 2026, there are 88 Ford F-150 vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $4,716 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $46,070 to $90,130, with a median of $70,715.

Across Wisconsin (1,981 listings) the average is $4,718 below MSRP (100% at/below MSRP) — Madison is roughly in line with the statewide average. See the F-150 in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.