Ford F-150 Price in Madison, WI

As of September 30, 2026, there are 74 Ford F-150 vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $3,959 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $46,365 to $91,130, with a median of $71,365.

Across Wisconsin (1,690 listings) the average is $4,035 below MSRP (100% at/below MSRP) — Madison is priced about $75 higher than Wisconsin as a whole. See the F-150 in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.