Ford Explorer Price in Madison, WI

As of August 27, 2026, there are 28 Ford Explorer vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $3,018 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $39,970 to $63,705, with a median of $51,040.

Across Wisconsin (981 listings) the average is $3,565 below MSRP (100% at/below MSRP) — Madison is priced about $547 higher than Wisconsin as a whole. See the Explorer in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.