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Rogers Toyota

Lewiston, ID

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Pricing posture

Prices above MSRP on some inventory

35% of this dealer's priced Toyota inventory is listed above MSRP — 97 of 275 vehicles.

Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.

Vehicles

275

Avg Markup

-$1,506

At/Below MSRP

178

Models

28

Pricing by Model

ModelCountAt/Below MSRPAvg Markup
Tacoma5798%-$2,402
RAV4412%+$159
Tundra33100%-$4,138
Camry15100%-$1,188
4Runner1443%-$522
Sienna130%+$200
Tundra i-FORCE MAX12100%-$4,769
Corolla11100%-$995
Grand Highlander Hybrid110%+$200
Corolla Cross11100%-$479
Highlander Hybrid80%+$200
Tacoma Hybrid683%-$2,929
Sequoia683%-$2,794
Crown Signia5100%-$857
RAV4 Plug-in Hybrid50%+$200
Corolla Hatchback4100%-$1,009
bZ4100%-$1,297
4Runner Hybrid30%+$200
Grand Highlander30%+$200
Prius Plug-in Hybrid3100%-$739
GR Corolla2100%-$1,563
C-HR2100%-$965
Land Cruiser10%+$400
bZ Woodland1100%-$1,780
Highlander10%+$200
GR861100%-$200
Crown10%+$200
Prius1100%-$899

Recently Sold

VehicleSelling PriceMarkupDays ListedSold Date
2026 Tundra i-FORCE MAXTundra Platinum 4WD$72,590-$4,89633Oct 28, 2026
2026 TacomaTacoma SR5 4WD$42,387-$2,37133Oct 28, 2026
2027 PriusPrius LE AWD$31,081-$89741Oct 27, 2026
2026 SiennaSienna Woodland Edition AWD$54,955+$20019Oct 27, 2026
2026 Grand Highlander HybridGrand Highlander Hybrid MAX Platinum AWD$66,441+$20040Oct 27, 2026
2026 Highlander HybridHighlander Hybrid Platinum AWD$59,872+$20019Oct 27, 2026
2026 RAV4RAV4 XSE AWD$45,753+$2003Oct 27, 2026
2026 RAV4RAV4 Limited AWD$48,604+$20032Oct 27, 2026
2026 RAV4RAV4 XSE AWD$46,684+$20011Oct 27, 2026
2027 CamryCamry SE AWD$36,348-$96829Oct 27, 2026