Toyota 4Runner Price in Jacksonville, FL
As of November 6, 2026, there are 44 Toyota 4Runner vehicles available at 4 dealerships in Jacksonville, FL. Expect an average markup of $266 over MSRP in Jacksonville, though 82% of listings are still at or below sticker price. 2 of 4 dealers are currently pricing below MSRP on average. Prices range from $44,635 to $69,288, with a median of $55,830.
Across Florida (842 listings) the average is $16 below MSRP (70% at/below MSRP) — Jacksonville is priced about $282 higher than Florida as a whole. See the 4Runner in Florida overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
44
In Stock
+$266
Avg Markup
81.8%
At/Below MSRP
$55,830
Median Price
Price range: $44,635 to $69,288.
Dealers in Jacksonville
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Butler Toyota Jacksonville Jacksonville, FL | 6 | $0 | 6 |
| Keith Pierson Toyota Jacksonville, FL | 3 | $0 | 3 |
| Arlington Toyota Jacksonville, FL | 14 | +$84 | 13 |
| Coggin Toyota at the Avenues Jacksonville, FL | 20 | +$250 | 15 |