Negotiation Guide
Opening Offer
$26,422
Fair Price
$27,922
Walk Away Above
$28,303
- • Recent buyers paid ~$568 below MSRP
- • Sitting 89 days (avg 53) — extra leverage
Price Breakdown
Est. Dealer Cost$25,817
Est. Invoice$26,677
Holdback (est.)$861
MSRP (Sticker)$28,685
Asking Price$28,245
Markup-$440
Est. Dealer Margin on This Car$2,429
Percentile78% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold3575
Avg Markup-$568
Median Markup-$496
Best Deal-$1,056
Worst Deal-$270
% Sold Below MSRP100%
Avg Days to Sell53 days
Dealer Profile
Inventory384 vehicles
Avg Markup (All Models)-$948
Avg Markup (Seltos)-$515
% Below MSRP100%
Avg Days to Sell48 days
Avg Sold Markup-$841
Cheaper Seltos S Inventory
Ottawa KiaOttawa, IL
-$1,052$29,00389d
Kia of BillingsBillings, MT
-$971$28,33989d
Jenkins Kia of Crystal RiverCrystal River, FL
-$968$27,10789d
Kia of BradleyBradley, IL
-$964$29,25189d
Don Franklin Somerset KiaSomerset, KY
-$964$29,25189d
Taylor Kia of LimaLima, OH
-$955$29,44089d
Coughlin Kia of LancasterLancaster, OH
-$955$29,43089d
Taylor Kia of LimaLima, OH
-$954$29,43689d
Kia of The ShoalsSheffield, AL
-$950$29,41589d
Kia of BradleyBradley, IL
-$947$29,44889d