Negotiation Guide
Opening Offer
$27,018
Fair Price
$28,518
Walk Away Above
$28,901
- • Recent buyers paid ~$568 below MSRP
- • Sitting 89 days (avg 53) — extra leverage
Price Breakdown
Est. Dealer Cost$26,357
Est. Invoice$27,235
Holdback (est.)$879
MSRP (Sticker)$29,285
Asking Price$28,795
Markup-$490
Est. Dealer Margin on This Car$2,439
Percentile52% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold3575
Avg Markup-$568
Median Markup-$496
Best Deal-$1,056
Worst Deal-$270
% Sold Below MSRP100%
Avg Days to Sell53 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)-$1,106
Avg Markup (Seltos)-$537
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$1,071
Cheaper Seltos S Inventory
Ottawa KiaOttawa, IL
-$1,052$29,00389d
Kia of BillingsBillings, MT
-$971$28,33989d
Jenkins Kia of Crystal RiverCrystal River, FL
-$968$27,10789d
Kia of BradleyBradley, IL
-$964$29,25189d
Don Franklin Somerset KiaSomerset, KY
-$964$29,25189d
Taylor Kia of LimaLima, OH
-$955$29,44089d
Coughlin Kia of LancasterLancaster, OH
-$955$29,43089d
Taylor Kia of LimaLima, OH
-$954$29,43689d
Kia of The ShoalsSheffield, AL
-$950$29,41589d
Kia of BradleyBradley, IL
-$947$29,44889d