Deal Sheet: 2026 Seltos S

Hw Kia of West County · Ballwin, MO · VIN: KNDEUCAA4T7955835

Negotiation Guide

Opening Offer

$27,007

Fair Price

$28,507

Walk Away Above

$28,894

• Recent buyers paid ~$568 below MSRP
• Sitting 90 days (avg 53) — extra leverage

Price Breakdown

Est. Dealer Cost$26,352

Est. Invoice$27,230

Holdback (est.)$878

MSRP (Sticker)$29,280

Asking Price$28,792

Markup-$488

Est. Dealer Margin on This Car$2,440

Percentile52% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold3575

Avg Markup-$568

Median Markup-$496

Best Deal-$1,056

Worst Deal-$270

% Sold Below MSRP100%

Avg Days to Sell53 days

Dealer Profile

Inventory248 vehicles

Avg Markup (All Models)-$755

Avg Markup (Seltos)-$514

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$817

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