Negotiation Guide
Opening Offer
$30,956
Fair Price
$32,456
Walk Away Above
$32,998
- • Recent buyers paid ~$1,084 below MSRP
Price Breakdown
Est. Dealer Cost$30,186
Est. Invoice$31,192
Holdback (est.)$1,006
MSRP (Sticker)$33,540
Asking Price$32,652
Markup-$888
Est. Dealer Margin on This Car$2,466
Percentile71% of inventory is priced lower
Days on Lot85 days
What Others Paid (Last 30 Days)
Cars Sold198
Avg Markup-$1,084
Median Markup-$1,031
Best Deal-$1,434
Worst Deal-$685
% Sold Below MSRP100%
Avg Days to Sell72 days
Dealer Profile
Inventory160 vehicles
Avg Markup (All Models)-$919
Avg Markup (Seltos)-$659
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$895
Cheaper Seltos SX Inventory
Matt Castrucci KiaDayton, OH
-$1,536$33,46490d
Billion Kia of Rapid CityRapid City, SD
-$1,499$33,23690d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,492$33,47890d
Matt Castrucci KiaDayton, OH
-$1,484$32,71690d
Dyer KiaLake Wales, FL
-$1,474$33,39690d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,460$33,09590d
Fred Anderson Kia of GreenvilleGreenville, SC
-$1,459$33,03690d
Billion Kia of Rapid CityRapid City, SD
-$1,449$32,99190d
Matt Castrucci KiaDayton, OH
-$1,447$33,03390d
Kia CountryCharleston, SC
-$1,447$33,25890d