Deal Sheet: 2026 Seltos SX

Sutherlin Kia · Huntington Beach, CA · VIN: KNDETCA72T7923036

Negotiation Guide

Opening Offer

$31,538

Fair Price

$33,038

Walk Away Above

$33,582

• Recent buyers paid ~$1,087 below MSRP

Price Breakdown

Est. Dealer Cost$30,713

Est. Invoice$31,736

Holdback (est.)$1,024

MSRP (Sticker)$34,125

Asking Price$33,234

Markup-$891

Est. Dealer Margin on This Car$2,522

Percentile71% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold157

Avg Markup-$1,087

Median Markup-$1,042

Best Deal-$1,491

Worst Deal-$690

% Sold Below MSRP100%

Avg Days to Sell56 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)-$839

Avg Markup (Seltos)-$626

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Cheaper Seltos SX Inventory

Matt Castrucci KiaDayton, OH

-$1,536$33,46474d

Billion Kia of Rapid CityRapid City, SD

-$1,499$33,23674d

Ken Ganley Kia ClarksburgBridgeport, WV

-$1,492$33,47874d

Matt Castrucci KiaDayton, OH

-$1,484$32,71674d

Dyer KiaLake Wales, FL

-$1,474$33,39674d

Ken Ganley Kia ClarksburgBridgeport, WV

-$1,460$33,09574d

Fred Anderson Kia of GreenvilleGreenville, SC

-$1,459$33,03674d

Billion Kia of Rapid CityRapid City, SD

-$1,449$32,99174d

Matt Castrucci KiaDayton, OH

-$1,447$33,03374d

Kia CountryCharleston, SC

-$1,447$33,25874d