Negotiation Guide
Opening Offer
$38,668
Fair Price
$40,168
Walk Away Above
$40,782
- • Recent buyers paid ~$931 below MSRP
- • Sitting 84 days (avg 49) — extra leverage
Price Breakdown
Est. Dealer Cost$37,256
Est. Invoice$38,497
Holdback (est.)$1,242
MSRP (Sticker)$41,395
Asking Price$40,566
Markup-$829
Est. Dealer Margin on This Car$3,311
Percentile99% of inventory is priced lower
Days on Lot84 days
What Others Paid (Last 30 Days)
Cars Sold366
Avg Markup-$931
Median Markup-$893
Best Deal-$1,200
Worst Deal-$809
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory286 vehicles
Avg Markup (All Models)-$886
Avg Markup (Niro EV)-$1,046
% Below MSRP100%
Avg Days to Sell48 days
Avg Sold Markup-$912
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,62653d
Destination KiaAlbany, NY
-$1,229$42,71690d
Findlay KiaLas Vegas, NV
-$1,202$42,21390d
Power KiaSalem, OR
-$1,200$42,20516d
Power KiaSalem, OR
-$1,200$42,20520d
George Gee KiaLiberty Lake, WA
-$1,196$42,41427d
Folsom Lake KiaFolsom, CA
-$1,196$42,78444d
Folsom Lake KiaFolsom, CA
-$1,196$42,78444d
Kia of LynchburgLynchburg, VA
-$1,183$42,35723d
Kiefer KiaEugene, OR
-$1,175$42,31084d