Deal Sheet: 2026 Trailseeker Premium

Johnson Subaru of Cary · Cary, NC · VIN: JTMBGAHC5TY006469

Negotiation Guide

Opening Offer

$40,297

Fair Price

$41,797

Walk Away Above

$42,173

• Recent buyers paid ~$343 below MSRP
• Sitting 47 days (avg 24) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Dealer Cost$39,976

Invoice (factory)$40,827

Holdback (est.)$851

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$42,548

Asking Price$44,046

Markup+$1,498

Actual Dealer Margin on This Car$4,070

Percentile99% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold345

Avg Markup-$343

Median Markup$0

Best Deal-$5,680

Worst Deal+$4,249

% Sold Below MSRP56%

Avg Days to Sell24 days

Dealer Profile

Inventory306 vehicles

Avg Markup (All Models)+$323

Avg Markup (Trailseeker)+$1,498

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$709

Price History

Jul 26, 2026$43,547 → $42,047(-$1,500)

Aug 16, 2026$42,047 → $44,046(+$1,999)

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