Deal Sheet: 2026 Solterra Premium

Subaru of Santa Fe · Santa Fe, NM · VIN: JTMBEAGC4TA001280

Negotiation Guide

Opening Offer

$37,812

Fair Price

$39,312

Walk Away Above

$39,732

• Recent buyers paid ~$840 below MSRP

Price Breakdown

Dealer Cost$38,000

Invoice (factory)$38,803

Holdback (est.)$803

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$40,152

Asking Price$41,336

Markup+$1,184

Actual Dealer Margin on This Car$3,336

Percentile98% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold34

Avg Markup-$840

Median Markup-$350

Best Deal-$5,401

Worst Deal+$800

% Sold Below MSRP62%

Avg Days to Sell8 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)+$722

Avg Markup (Solterra)+$1,184

% Below MSRP22%

Avg Days to Sell8 days

Avg Sold Markup+$959

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