This Is Already a Great Deal
Opening Offer
$37,474
Asking Price
$38,633
Max Price
$38,633
- • Recent buyers paid ~$751 above MSRP
- • Asking price is already $751 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,383
Est. Invoice$35,156
Holdback (est.)$773
MSRP (Sticker)$38,633
Asking Price$38,633
Markup$0
Est. Dealer Margin on This Car$4,250
Percentile50% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold1493
Avg Markup+$751
Median Markup+$105
Best Deal-$1,852
Worst Deal+$7,990
% Sold Below MSRP48%
Avg Days to Sell20 days
Dealer Profile
Inventory119 vehicles
Avg Markup (All Models)-$1,149
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,050
Price History
Jul 11, 2026$38,627 → $38,633(+$6)
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