Deal Sheet: 2026 RAV4 SE FWD

Cherokee County Toyota · Canton, GA · VIN: JTM6DRBV4TJ007897

This Is Already a Great Deal

Opening Offer

$37,740

Asking Price

$38,907

Max Price

$38,907

• Recent buyers paid ~$751 above MSRP
• Asking price is already $751 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,627

Est. Invoice$35,405

Holdback (est.)$778

MSRP (Sticker)$38,907

Asking Price$38,907

Markup$0

Est. Dealer Margin on This Car$4,280

Percentile50% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold1493

Avg Markup+$751

Median Markup+$105

Best Deal-$1,852

Worst Deal+$7,990

% Sold Below MSRP48%

Avg Days to Sell20 days

Dealer Profile

Inventory291 vehicles

Avg Markup (All Models)-$525

Avg Markup (RAV4)+$364

% Below MSRP98%

Avg Days to Sell24 days

Avg Sold Markup-$822

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