This Is Already a Great Deal
Opening Offer
$36,384
Asking Price
$37,509
Max Price
$37,509
- • Recent buyers paid ~$736 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,486 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,051
Est. Invoice$34,816
Holdback (est.)$765
MSRP (Sticker)$38,259
Asking Price$37,509
Markup-$750
Est. Dealer Margin on This Car$3,458
Percentile1% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1852
Avg Markup+$736
Median Markup$0
Best Deal-$2,191
Worst Deal+$8,800
% Sold Below MSRP51%
Avg Days to Sell22 days
Dealer Profile
Inventory512 vehicles
Avg Markup (All Models)-$1,613
Avg Markup (RAV4)-$50
% Below MSRP99%
Avg Days to Sell32 days
Avg Sold Markup-$1,567
Price History
Jun 26, 2026$38,259 → $38,009(-$250)
Jul 7, 2026$38,009 → $37,509(-$500)
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